Most enterprise backup evaluations don't stall because one platform fails technically. The Rubrik vs Cohesity decision stalls because both pass — and then the evaluation committee realizes it has been asking the wrong question. Both platforms cleared restore testing. Both cleared immutability review. Both satisfy ransomware posture requirements. Both have credible cloud support stories. Both will pass your compliance checklist. At that point, most teams keep comparing features because that is the only framework they have. They are not comparing products anymore. They are choosing an operating model — and they have not named it that way yet. Why Enterprise Backup Evaluations Stall at the Final Decision The stall is diagnostic. It tells you exactly what the evaluation missed. Feature comparisons produce feature winners. If your evaluation is still unresolved after both platforms cleared technical review, the evaluation was not testing the right things. What remains is not a technical question.…