As companies have embraced generative AI , the Oscars won’t be playing ball in that respect. On Friday, the Academy of Motion Picture Arts and Sciences announced new eligibility rules. Going forward, acting roles “credited in the film’s legal billing and demonstrably performed by humans with their consent ” (emphasis ours) can be considered. Likewise, writing has similarly definitive language around the controversial technology: screenplays “must be human-authored to be eligible.” In recent months, AI-focused companies have floated performers made with the controversial technology, like Tilly Norwood , as the future. That, plus an upcoming movie’s genAI-made performance of the late Val Kilmer , has sparked controversy online. With these new rules, the Academy seems to be cutting off any ambitions and concerns: they can’t stop productions from using genAI, but those works just won’t be rewarded for that.…