A user opens your app. They click around for 15 seconds. Then they stop. Not because the product is “complex.” Not because they’re “not technical enough.” But because the interface forced them to think too much. And the moment users start figuring out your UX instead of using it, friction has already won. Most products don’t lose users because of bad features. They lose users because the experience feels mentally expensive. That tiny confusion? It compounds. A confusing button. An unclear form. A hidden action. A dashboard overloaded with options. A flow that needs onboarding videos just to explain basic actions. That’s how products quietly kill retention. The Harsh Reality About UX If users constantly ask: “Where do I click?” “What does this mean?” “Why is this here?” “How do I go back?” “What happens if I press this?” Your UX isn’t intuitive. It’s relying on user patience. And user patience is shorter than ever.…