What Nir Eyal Taught Us About Habits, Beliefs, and Human Connection Nir Eyal is a bestselling author, behavioral design expert, and lecturer at Stanford’s Graduate School of Business. His books Hooked (2014), Indistractable (2019), and Beyond Belief (2026, NYT bestseller) explore how habits form, how to manage attention, and how limiting beliefs keep people stuck. He has appeared on The Art of Charm podcast twice, discussing how these principles apply directly to building stronger relationships and social skills. Nir Eyal has been on The Art of Charm twice now. The first time, back in Episode 431, we talked about the Hook Model: how technology hijacks your attention through triggers, variable rewards, and investment loops. The second time, just recently, we went somewhere much more personal. He walked me through a belief change exercise live on air. About my sister. On a podcast that millions of people will hear.…