The Frontend Cloud, Generative UI, and keys to a high iteration team Recently the Vercel Team had the pleasure of sponsoring AWS re:Invent 2023. This year we attended as an official part of the AWS Marketplace, which makes it possible to onboard and build on Vercel in just a few clicks. While at re:Invent, I was able to share my thoughts on The Frontend Cloud, Generative UI, and the keys to a highly iterative team. Here’s a look at my talk. Link to heading The shift to the frontend—the final frontier of differentiation The current state of web development requires a focus on the frontend—because the frontend is where you differentiate from your competition. It’s where you meet your customers, users, and partners, and become the leader in your market. Link to heading Composable architecture for better speed, UX, and AI adoption But many teams are stuck with a monolithic system, bogged down by configuration and left with less room for innovation.…