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McDonald's CEO was right about the weird-drink boom

Business Insider·Katie Notopoulos·26 days ago
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McDonald's CEO predicted peak drink innovation. I regret to inform you: He was right. Senior Correspondent covering technology and culture The Orange Dream and Wtrawberry Watermelon Refresher drinks at McDonald's are part of the new "dirty soda" collection. I love it. Katie Notopoulos / Business Insider I tried the newest drinks from McDonald's, Starbucks, and Dunkin'. Some were kind of gross (sorry, Dunkin'), but I was amazed at the variety. We are living in a moment of peak weird drinks, just like the McDonald's CEO said we'd be. Let's give McDonald's CEO Chris Kempczinski some credit — and maybe some absolution for his tiny bite of the Big Arch . One thing he got absolutely right was a prediction he made for this year: " You're going to see a lot of beverage innovation ." Chris, my friend, you may bite a burger in a way that insults my humanity, but I must commend you on your soothsaying. We are absolutely living in the most interesting times for beverages — and I love it.…

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