Originally published at norvik.tech Introduction Explore the implications of using page views as conversions in Google Ads, including technical insights and real-world applications. Understanding Page Views as a Conversion In the realm of Google Ads , the term page views typically refers to the number of times a webpage is viewed by users. Some agencies are now configuring page views as a conversion event, primarily for awareness campaigns . The idea is that if users navigate to a specific page from an ad, it indicates engagement. However, this approach can distort the actual performance of campaigns by conflating mere visits with genuine interest. A critical concern is that this method may inadvertently increase the likelihood of bot traffic being counted as legitimate conversions, skewing results and making it harder to derive actionable insights. How Does This Mechanism Work? When a page view is set up as a conversion event, it involves defining specific triggers within the Google Ads platform.…