Hello everyone, I have a question for you all. My outdoor hibachi company's ad campaign recently switched from optimizing for clicks to optimizing for conversions. Why is it that, typically, only half of my allocated budget gets spent? Is this normal? When I was optimizing for clicks, the entire daily budget would be utilized; why did traffic drop so drastically after making this change? Should I go back to optimizing for clicks, or should I stick with optimizing for conversions?