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LukeW | Durable Patterns in AI Product Design

www.lukew.com·Luke Wroblewski·about 1 month ago
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by March 12, 2026 In my recent Designing AI Products talk, I outlined several of the lessons we've learned building AI-native companies over the past four years. Specifically the patterns that keep proving durable as we speed-run through this evolution of what AI products will ultimately become. I opened by framing something I think is really important: every time there's a major technology platform shift, almost everything about what an "application" is changes . From mainframes to personal computers, from desktop software to web apps, from web to mobile, the way we build, deliver, and experience software transforms completely each time. There's always this awkward period where we try to cram the old paradigm into the new one. I dug up an old deck from when we were redesigning Yahoo, and even two years after the iPhone launched, we were still just trying to port the Yahoo webpage into a native iOS app. The same thing is happening now with AI. The difference is this evolution is moving really, really fast.…

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