Last night, Blue Origin lost New Glenn and its pad at LC-36. That is the headline this morning. It is not the story. Because what comes next is the part that defines this company for the next thirty years. Moments like this are never measured by what was lost. They are measured by what a company decides to become in the hours right after. New Glenn has flown. It has reached orbit. The system works and the dream is fully intact. So this is not a moment for recovery. This is the moment Blue Origin decides that the next era of American space starts right here, on the ground it is standing on today. So here is the challenge to leadership. Don’t double down. Triple down. And say it out loud, today. Jeff, this is the moment to put your name and your fortune behind the words. Stand up and commit whatever it takes, billions if that’s the price, and not to recover but to expand. Build the kind of resiliency that means a single bad night on a single pad can never ground this company again.…