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Can Believe Break Into The United States? ‘We’re Going To Have To Prove Ourselves’

Billboard·Dan Rys·25 days ago
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Trending on Billboard On a bitterly cold, blustery Parisian evening, 17,000 people are packed into the Accor Arena on the banks of the Seine, writhing and moshing in unison. For these fans of the late French rapper Werenoi — the beloved MC who died suddenly in 2025 at the age of 31 after a meteoric and largely unprecedented rise to the top of the country’s music scene — it’s a mass catharsis, an opportunity to finally say goodbye after his untimely death left them reeling. “It’s a mix between ‘I can’t wait’ and ‘What’s going to happen?’ ” says Henri Jamet, managing director of France at French music company Believe, while sitting in a cafe in Paris’ Pigalle neighborhood earlier that day. Jamet — who the day before had been named the No. 1 power player in French hip-hop by local magazine Booska-p — signed Werenoi to Believe’s AllPoints imprint in 2022 and watched him blow up from there. “It’s going to be a lot of emotion tonight.…

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