Delivery is the primary barrier to completing an ecommerce sale in Africa. I’ve described the challenges posed by landmark-based addresses and the consumer preference to pay on receipt. The result is high return rates across Nigeria, Kenya, and other large markets, where a refused package means the merchant pays for logistics twice for zero revenue. However, the industry is moving from managing these failures to adopting a tech stack to avoid them. Data-based Delivery Rather than relying on a driver’s local knowledge, a growing cohort of venture-backed fulfillment companies, such as Gig Logistics ,  Loop , and  Faramove, leverage data to predict the likelihood of a successful delivery before dispatching an order. Address verification. To solve the landmark address problem, logistics firms are integrating tools such as OkHi’s AI-powered verification . It allows customers to verify their location at checkout via a global positioning system, a GPS.…