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Burger King Japan Dangles $250K to Lure Rival Franchisees
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Burger King Japan Dangles $250K to Lure Rival Franchisees

Complex·Bernadette Giacomazzo·about 1 month ago
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Burger King is making an aggressive play for dominance in Japan, offering up to 40 million yen (roughly $250,000) in cash to franchise owners willing to abandon rival brands and convert their restaurants into Burger King locations. According to Japan Today , the proposal targets operators from competing chains like McDonald's and Mos Burger, provided they have been in business for at least three years and can submit financial records for that period. In addition to the cash incentive, Burger King says it will cover half of the upfront investment required for conversion—lowering the barrier for franchisees considering a switch. The offer is currently open through September 30, with conversions allowed through 2028. The move comes as Burger King accelerates its post-pandemic expansion in Japan. The chain has grown from just 77 locations in 2019 to more than 350 today, with a goal of reaching 600 stores nationwide by 2028.…

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