Want more leads from YouTube Shorts? Wondering how to create YouTube Shorts that get more than a thousand views? In this article, you'll discover techniques produce YouTube Shorts that people will watch, rewatch, and share. This article was co-created by John Scott and Michael Stelzner. For more about John, scroll to the end of this article. Are You Using YouTube Shorts Wrong ? The business case for marketing with YouTube Shorts is hard to ignore. YouTube is a pure video platform owned by Google, the world's number one search engine. That means your Shorts can surface not just on YouTube but also in Google search results. Yet, John Scott says YouTube Shorts is the most underutilized platform in marketing. Not because it doesn't work, but because most businesses are approaching it completely wrong. Every platform optimizes for the metrics that match its design. Instagram prioritizes sharing. Its seamless DM feature makes it easy to send Reels directly to friends, so sharing is what the algorithm rewards.…