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Netflix Upfronts 2026 Recap: J-Lo and Brett Goldstein, Pete Davidson

Variety·Michael Schneider·22 days ago
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Netflix opened its upfront by “getting closer” with Jennifer Lopez and Brett Goldstein. The theme of the streamer’s pitch to advertisers at the Sunset Pier 94 Studios in New York was “Get Closer,” and that was the schtick of bringing out Lopez and Goldstein to share a clip from their upcoming romcom for Netflix, “Office Romance.” “Netflix brought me closer to my dream of making an old school rom-com with Jennifer Lopez, the queen of romantic comedies. I honestly can’t believe it happened, but here we are talking about it. It’s actually fucking mental,” Goldstein said. Added Lopez: “It was my pleasure, and it felt great to come back to a rom- com. It’s been too long, and this one might be my favorite one I’ve ever done.” Netflix president of advertising — it still seems so weird to say that, given how ad-allergic the streamer long was — Amy Reinhard then gave the hard pitch to advertisers.…

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