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The chips are down: pizza, fried chicken and doughnut shares plunge on ASX as living costs bite budgets

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Once a symbol of cheap eating, fast food is transforming into a luxury many can no longer afford due to resurgent living costs . This shift is reflected on the ASX, where major pizza, fried chicken and doughnut outlets are seeing significant price drops, raising the question: are consumers so downbeat that they are even giving up on fast food? Shares in Domino’s Pizza, KFC operator Collins Foods and multi-brand food franchise owner Retail Food Group have all suffered double-digit falls over the past two months, coinciding with surging oil prices tied to the US-Israel war on Iran. The Guzman y Gomez share price is also down, even as the broader ASX has proven robust. Lochlan Halloway, an equity market strategist at Morningstar, says the stocks are under pressure because concerns over consumer spending are coinciding with fast-rising operational costs.…

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