Business The Hidden Jams takes the mainstream music streaming model and flips it on its head Adam Wexler. (Courtesy of The Hidden Jams) Adam Wexler is back where he started. Fifteen years after walking away from GoRankem, the fan-powered music discovery platform he built as a senior at the University of Georgia, the entrepreneur is once again running a music company based in Athens. This time it’s a 501(c)(3) nonprofit. The seed money is his own. And his last venture sold for billions. That was PrizePicks, the daily fantasy sports platform Wexler founded in 2015 and grew into the largest of its kind in North America. In late 2025, PrizePicks announced a majority-stake acquisition at an implied valuation of up to $4.15 billion. Wexler had already handed off the CEO role in the summer of 2024 and moved into an executive chairman seat. He calls the new role “special projects guy.” What he has been doing with the rest of his time is resurrecting the music project he could never quite shake.…