Burberry is expanding its hospitality push this summer to the French Riviera, teaming with the historic Hôtel Belles Rives in Cap d’Antibes for a takeover of its beach club and terraces that puts the British heritage luxury brand front and center on the Mediterranean. Once home to F. Scott Fitzgerald and a favorite of the likes of Ernest Hemingway and Gertrude Stein, the Art Deco hotel is getting a makeover just in time for the Cannes Film Festival, with Burberry reworking its signature check in the hotel’s own, slightly darker blue shade and applying it across the beach club, appearing on parasols, sun loungers and director’s chairs, and even on a redesigned version of the hotel’s original 1920s elevator. Burberry takeover at Hôtel Belles Rives. Courtesy Burberry logos can be found on the hotel’s jetty, beach club doors, and ice lollies, served on the terrace and La Passagère, the one-Michelin-starred restaurant led by chef Aurélien Véquaud.…