Inspired Entertainment and bet365 are continuing a long-running collaboration around virtual sports, with both companies agreeing to a new multi-year extension that focuses on expanding betting features and rolling out new digital products. Under the renewed deal, Inspired will keep supplying its portfolio of virtual sports to the global online betting operator while also developing technology intended to make simulated sports betting feel more like wagering on live matches. One of the first projects tied to the extension will be an upgraded Virtual Soccer product that introduces Bet Builder functionality. The companies plan to release the feature in time for the 2026 FIFA World Cup, one of the most active periods for sports betting worldwide. Bet Builder tools allow bettors to combine several outcomes from a single match into one customized wager. In traditional sportsbooks the feature powers same-game parlays, where multiple selections from the same event are bundled together.…