Mainstream PPC Advice...? I manage PPC campaigns, for a living. I've been doing it for almost 20 years.... I sometimes have nightmares about keywords. That said... Mainstream PPC advice. Where does it come from? So Glad You Asked! **2 Main Sources.** A. Reps. They've been calling. Emailing. Leaving voicemails. Over, and over... and over. They've called every ad agency on the planet. If they can't get a hold of you, they call the client/advertiser directly. And they WILL throw the agency under the bus. ANYTHING to get you to adopt their recommendations. Maybe I should check under my bed at night just to make sure there isn't a Google rep hiding there with a clipboard with checkboxes "performance max", "broad match", and "enhanced conversions". (kidding...) B. Social Media. Click bait posts on Linkedin, YouTube, etc. So many uninformed people posting about things they have 0 ZERO, and I mean... ZERO data to actually back up. AI generated posts just exacerbate this entire issue.…