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Apple really wants to be king of the fruit logos

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(Image credit: Getty Images) Apple has rejected an EU trademark for a Chinese keyboard maker's citrus fruit logo. The design, which features a segmented fruit with a green leaf motif, was blocked by the EU Intellectual Property Office (EUIPO) after Apple contested that the design was too similar to its own. While Apple is certainly no stranger to design disputes , this latest case demonstrates the powerful influence the brand has over the tech world. As one of the industry's most recognisable logos, Apple's iconic emblem (and its gallant fight to protect it), proves the power of timeless branding. (Image credit: Apple/Yichun Qinningmeng Electronics Co) Tensions began when Yichun Qinningmeng Electronics Co. filed for trademark of its citrus-inspired logo. Featuring a disconnected circular design with a 'bite' missing, segments resembling a keyboard, and a leaf motif, the design's use of pattern and colour would seemingly make it stand out against Apple's minimalist branding.…

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