‘Tis (almost) the season retailers prepare for all year long. But it’s a tough economic climate in the U.S. with the rise of interest rates, inflation, and signs of tighter spending. So how will this impact holiday shopping? Nearly three in four holiday shoppers (74%) plan to spend about the same or more on holiday gifts this year compared to last year 41% plan to start shopping by the end of October Gen Z is feeling the most generous: 37% plan to spend more than last year ‘Tis (almost) the season retailers prepare for all year long. But it’s a tough economic climate in the U.S. with the rise of interest rates, inflation, and signs of tighter spending. So how will this impact holiday shopping? Not as much as you might think, based on the Shopify-Gallup Holiday Shopping Pulse, a series of surveys that will give you unique insights into U.S. consumers throughout the season. For our first, we asked 1,761 people in September how, when, and where they plan to shop for gifts this year.…