Blog Edge Navigating a New Reality: Content Personalization at Scale Shane Keats has worked in the media industry for more than 30 years. He currently serves as Global Director of Industry Marketing for Media and Entertainment, as well as leading the Customer Advocacy team at Akamai.  The media industry is one of many industries that is undergoing transformation in our digital world. Streaming and online video content continue to gain traction, driving companies to adopt more robust technologies — such as cloud-based infrastructure, advanced analytics, and content delivery networks (CDNs) — to consistently meet viewer expectations.  \r\n As engagement habits shift, companies must adapt their strategies accordingly and employ innovative solutions that consistently deliver targeted digital experiences.  \r\n"}}"> The media industry is one of many industries that is undergoing transformation in our digital world.…