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This Gigi Hadid-approved Indie Brand Lands Stateside

WWD·Sandra Salibian·18 days ago
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MILAN –  Italian indie label Collanine Colorate , which has attracted a loyal local following thanks to its colorful beaded necklaces is landing Stateside — with a little help from Gigi Hadid . The brand founded by  Lorenzo Franchini and Giacomo Giovagnoli  is opening pop-ups at Hadid’s Guest in Residence stores. The first will run at the brand’s Los Angeles outpost from May 21 to 23, to be followed by one at the New York location from May 27 to 29. The activation is the evolution of a partnership that sparked organically between Collanine Colorate and the fashion label Hadid established in 2022 .  You May Also Like A mockup of the Guest in Residence store with Collanine Colorate’s pop-up. Courtesy of Collanine Colorate In an interview with WWD, Franchini recalled the serendipitous moments that led to the tie-up.…

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