BBDO makes Dove Men+Care's World Cup debut

2026-05-12

Dove Men+Care has launched a social-first campaign for its World Cup debut, encouraging men to prioritize skin care amid match-day rituals. The campaign features a 60-second spot from BBDO featuring the iconic riff from The White Stripes' "Seven Nation Army" and showcases fans engaging in activities such as wearing lucky jerseys and celebrating goals.

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