There is a common assumption behind most product decisions. If the code is good, the product will work. So teams focus on finding the right people, often rushing to hire iPhone developers as early as possible, believing execution is the main risk. But when apps struggle, the problem is rarely the code itself. It is everything around it. Where Things Actually Break In the early phase, ideas feel complete. The feature list looks solid. The flow makes sense. The direction feels obvious. Then development begins. And gaps start to appear. Small questions turn into larger uncertainties: What should happen in edge cases How should different features connect What happens when user behavior is different than expected These are not coding problems. They are thinking problems. Code Is Precise, Products Are Not Code requires clarity. Every function, every condition, every flow must be defined. Products, on the other hand, start as approximations. They evolve through assumptions, changes, and feedback.…