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American Airlines Bringing Back Seatback Screens — Customer Chief Says “Stay Tuned”

View from the Wing·Gary Leff·about 1 month ago
#aexcrumX
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“Stay tuned” for news on American Airlines adding seat back entertainment screens back onto planes, according to Chief Commercial Officer Heather Garboden. This would be a massive symbolic and experiential turnaround for an airline that removed the screens they already had starting 9 years ago. American Has Been Making Real Progress Turning Around The Product American’s net promoter score is up and they see a direct relationship between customer satisfaction and revenue – with each NPS point improvement yielding $50 – $100 million. They have real investments in the pipeline in their airport lounges – with new and refurbished ones coming to Charlotte, Miami, Austin, Nashville, Washington National, Chicago O’Hare and DFW. Rendering of New Austin Admirals Club They’re adding first class seats to Airbus A319 and A320 aircraft. They’re bringing new 787-9 and Airbus A321XLRs into the fleet with new premium seats. They’re refreshing Boeing 777-300ER and ultimately 777-200 interiors as well.…

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