E.l.f. takes the lead as founding partner for IDL

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E.l.f. takes the lead as founding partner for IDL

newsletter.smartbrief.com·newsletter.smartbrief.com·25 days ago

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E.l.f. takes the lead as founding partner for IDL

2026-05-08

E.l.f. Cosmetics has teamed with the International Dance League as a founding partner for the 2026 season. The partnership includes livestreams on YouTube and Twitch, a content studio and on-site activations where e.l.f. will provide makeup services, focusing on its Power Grip Primer.

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E.l.f. takes the lead as founding partner for IDL