It won’t surprise anyone that most advertisers are hesitant to use auto-generated creative from ad platforms . Auto-generated ads fall into the following categories: Customer-in-the-loop (CITL): Assets are generated based on inputs like a website URL or a user prompt. The advertiser always has a choice as to whether or not they want to include these assets in their campaigns. Dynamic composition: Ads are composed at serving time in different formats based on existing groups of assets, with performant winners selected and scaled (i.e., how Performance Max works ). May or may not include AI-generated assets based on customer preferences. Auto-generated: New assets or ads are generated after a campaign is launched based on inputs like URLs, search queries, or existing videos to improve performance. These assets are not reviewed and approved by advertisers before serving, but can generally be viewed and controlled in reporting.…