Summary: Semrush launched a Brand Visibility Framework at Adobe Summit introducing “Agentic Search Optimisation” as a new discipline for measuring brand presence across AI-generated answers, traditional search, and autonomous AI agents, drawing on 213 million LLM prompts. The framework arrives as organic click-through rates have dropped 61% on queries with AI Overviews, 62% of brands are invisible to generative AI, and Semrush’s own AI product revenue has grown 850% to $38 million ARR, all while the company awaits completion of its $1.9 billion acquisition by Adobe. Semrush used its slot at Adobe Summit in Las Vegas to launch what it calls a Brand Visibility Framework, a strategic model for measuring how brands are discovered across traditional search engines, AI-generated answers, and autonomous AI agents.…