Cloudflare CEO says Cloudflare is not a great name, but that it's better than his original idea Cloudflare CEO Matthew Prince doesn't like the name of his company. Bloomberg/Getty Images Cloudflare CEO Matthew Prince doesn't love his company's name. Cloudflare is often mispronounced and misspelled, but he said it's better than his original idea. Cloudflare laid off 20% of its staff this week, citing a 600% increase in AI use. Cloudflare CEO Matthew Prince doesn't like the name of his own company. Responding to an X user who said the name Cloudflare is "not good" and "not aspirational," Prince agreed. "I'd add: too long, hard for English speakers to say Cluh and Fluh next to each other so becomes Cloudfare, multiple ways to spell flare/flair," he wrote. He said it's better than his original idea, however. Prince said he considered "Project Web Wall," which he joked would be a "nightmare" for the late broadcast journalist Barbara Walters, who had a distinctive speech impediment.…