Buc-ee's is back in court again—this time targeting a small Georgia convenience store over claims that its mascot and branding are getting a little too close to beaver territory. According to a trademark lawsuit filed May 1 in federal court in Georgia, and obtained by USA Today , Buc-ee’s alleges that Teddy’s Market, a two-location convenience store chain, copied key elements of its branding strategy, including its use of a smiling cartoon animal mascot. The Texas-based travel center giant claims that Teddy’s logo borrows multiple visual details from the Buc-ee’s beaver, including facial features, coloring, and overall presentation. Buc-ee’s is also arguing that the names themselves are too similar. In the complaint, the company notes that “Buc-ee’s” and “Teddy’s” are both six-letter possessive names ending with the same “eez” sound, which its attorneys claim could confuse customers about whether the businesses are connected.…