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Rave in Aisle 4! The Hottest New Club Is Your Grocery Store

Bon Appétit·Jessi Roti·2 months ago
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It’s about an hour from Berkeley, California, to Daly City, a modest estimate considering the state’s notorious traffic. It’s not a daily commute for Kaithleen Apostol, though it’s become biweekly. For Filipino supergrocer Seafood City’s Late Night Madness events, she says, it’s worth it. Having initially attended to mark October’s Filipino American History Month kickoff, Apostol, 28, has since gone three more times with her boyfriend and friends. She’s even brought her mom, who agreed a DJ in a Filipino grocery store wasn’t necessarily surprising. “Any gathering can turn into a party,” Apostol says of her heritage. “There’s any and no excuse necessary.” Cash registers give way to turntables, otherwise the store’s format remains untouched. The vibe is lively and buzzy, complete with a street food-inspired menu in the grocery’s grab-and-go sections. People dance—and dance while shopping. But this isn’t like Whole Foods playing its music louder after a certain hour on weekends.…

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