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Anderson juices up the vibes for Dior with spotlight on Hollywood

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L ike Christian Dior, the founder of the house he now leads, fashion designer Jonathan Anderson’s ambition is to be not just a Parisian couturier but a Hollywood power player. “We think of Dior as this romantic character, but he was also a very savvy businessman,” said Anderson before a blockbuster catwalk show in Los Angeles . Stage Fright, the Hitchcock caper-noir for which Dior dressed Marlene Dietrich, was the show’s origin story. “There is all this amazing correspondence between Dior, Dietrich and Hitchcock, which shows how he navigated the money that it cost to make that film. I think we underestimate how much negotiation Dior did with studio executives. He was very smart in that way.” Models on the runway on the Dior Cruise collection in Los Angeles.…

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