Amazon clearly spared no expense with their Upfront as celebrated DJ and record producer Diplo warmed up the crowd for the streamer’s evening event. Kacey Musgraves soon followed with performance of Dry Spell and Butterflies that reminded the crowd that this is no longer your television mother’s Upfront. That was reinforced when Oprah Winfrey opened the show after striking a podcast deal with Amazon’s Wondery and rapper Ice Spice turned up to promote Twitch and Shaboozey was shilling for Prime Sports. In an even more meta moment, Amazon interrupted its own Upfront with actual ads with Summer House star Paige DeSorbo flogging certain items to an increasingly frustrated audience. The company went full in on sports, much like Fox, particularly NFL, bringing NFL MVP and LA Rams QB Matthew Stafford on stage alongside its Thursday Night Football hosts Charissa Thompson, Andrew Whitworth and Ryan Fitzpatrick.…