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PETA Accuses Wool Farm Tied to H&M of Animal Cruelty

WWD·Jennifer Bringle·about 1 month ago
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People for the Ethical Treatment of Animals ( PETA ) said that it has evidence of animal cruelty at a Nativa-certified wool operation in South Africa that supplies wool to the H&M Group through a broker. The animal rights advocacy group said that it has video evidence of workers at the facility kicking sheep in the head and body, hitting them in the face with shearing equipment, beating them with wood pieces and dragging lambs by their front legs. PETA also alleges workers cut sheep during the shearing process, and another worker was documented dropping his knee onto a ram’s neck, hitting the animal’s head on the floor. “Every PETA investigation into wool entities around the world has exposed that terrified sheep are routinely beaten, kicked and sliced to pieces, no matter what humane-washing label is slapped on their wool,” said PETA president Tracy Reiman.…

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