Apple is reportedly preparing a major Apple Card signup push that would effectively give new customers free AirPods Pro 3 , a sharp shift in strategy as Chase prepares to take over the troubled program from Goldman Sachs. Apple has largely avoided the large signup bonuses commonly used across the credit card industry. Early Apple Card marketing focused on privacy features, Daily Cash rewards, Wallet integration, spending transparency, and the titanium physical card. Bloomberg 's Mark Gurman claimed on May 15 that Apple plans to launch a promotion in retail stores during the week of May 18. Under the rumored offer, customers who sign up for a new Apple Card and purchase AirPods Pro 3 would receive $249 in cash back, effectively offsetting the full retail price of the earbuds. Neither Apple nor JPMorgan Chase has publicly confirmed the promotion. Still, the reported offer would represent one of the largest public Apple Card signup incentives since the credit card launched in 2019.…