{ "@context": "https://schema.org", "@type": "AnalysisNewsArticle", "headline": "Agentic AI discovery requires machine-readable brands", "description": "As autonomous AI agents increasingly mediate the discovery process, brands must transition to machine-readable architectures to ensure their identity and value propositions are accurately interpreted by non-human interfaces.", "datePublished": "2026-03-31T08:00:00-05:00", "dateModified": "2026-03-31T08:00:00-05:00", "author": { "@type": "Person", "name": "Benua", "jobTitle": "Founder and CEO", "url": "https://www.linkedin.com/in/benua/", "sameAs": [ "https://www.linkedin.com/in/benua/" ] }, "publisher": { "@type": "Organization", "name": "MarTech.org", "logo": { "@type": "ImageObject", "url": "https://martech.org/wp-content/themes/martech/assets/img/martech-logo.png" } }, "mainEntityOfPage": { "@type": "WebPage", "@id": "https://martech.org/agentic-ai-discovery-requires-machine-readable-brands/" }, "speakable": { "@type": "SpeakableSpecification",…