Ruggable, a leading ecommerce brand on Shopify, improved organic traffic by optimizing their frontend performance with Vercel. Products Used Ecommerce brands today face immense pressure to stay agile and innovate continuously. Recognizing the need to sharpen site performance, enhance SEO, boost conversions and improve developer experience, Ruggable set out to optimize their frontend by using Vercel for performance and Contentful for content - building on top of their existing Shopify foundation. Ruggable’s frontend architecture was holding back performance and developer productivity. The team faced slow page load speeds, low accessibility scores and lengthy build and deployment cycles that kept the marketing team dependent on developers for every site change. SEO rankings were suffering as a result. Rather than a platform problem, Ruggable recognized this as an architectural opportunity: by decoupling their frontend from their commerce backend, they could get the best of both worlds.…