Detecting Greenwashing at Scale: How We Built an Automated EU Green Claims Compliance Checker The EU Green Claims Directive is coming into force progressively through 2026, and for the first time, companies making environmental claims face substantive legal liability if those claims aren't backed by verifiable evidence. The Problem We Solved When auditing marketing copy across dozens of websites, we kept encountering the same patterns: vague claims like "eco-friendly," "sustainable," or "carbon-neutral" with no supporting methodology. The EU's Green Claims Directive specifically targets these — Article 5 requires that claims be specific, accurate, and substantiated . Our challenge: how do you scan hundreds of pages of marketing content and flag potential greenwashing violations programmatically?…