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Fox Sports, Indeed Team to Fill New Role: Chief World Cup Watcher
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Fox Sports, Indeed Team to Fill New Role: Chief World Cup Watcher

Variety·Brian Steinberg·28 days ago
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Attention, soccer fans: Fox Sports may have the summer job of your dreams. Executives at the Fox Corp.-backed sports-media outlet aren’t looking for the next Colin Cowherd or Tom Brady. Starting Tuesday, however, they will have their eyes peeled for a sports fan who can watch every minute of the 104 matches in this year’s FIFA World Cup — all from a transparent cube that will be set up in Times Square.  Online jobs site Indeed will help the search for the new employee and viewers will be reminded of that fact as he or she goes about the task of keeping tabs on all the action. In a different era, a sports sponsor would simply run ads. In the current market, such old-school techniques won’t get an advertiser to the goal, says Jennifer Warren, vice president of marketing at Indeed, during a recent interview.  “Tapping into fandom isn’t about slapping a logo on something. It’s probably the worst thing you can do.…

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