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Foot Locker Declares ‘Hoops Lives Here’ in New Basketball-focused Spot
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Foot Locker Declares ‘Hoops Lives Here’ in New Basketball-focused Spot

WWD·Stephen Garner·20 days ago
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Foot Locker is making sure everyone knows it’s the place to shop for basketball. In a new year-round brand platform and campaign, the Dick’s Sporting Goods-owned sneaker retailer is telling consumers “Hoops Lives Here” with the aim to highlight how basketball shows up in everyday lives. At the center of the campaign is a 30-second spot featuring NBA and WNBA stars Payton Pritchard, who is signed with Converse; Paolo Banchero, who works with Jordan Brand; and Nike athletes Chet Holmgren and Jewell Loyd. The retailer noted that the creative “playfully imagines” each athlete living inside a Foot Locker store as if it were their home: from Pritchard eating takeout and watching TV, to Banchero making a smoothie at the register, Holmgren getting ready for a tunnel walk, and Loyd winding down in bed on the sales floor.…

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