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Disney Upfront Goes All in on Savannah Bananas, Billie Jean King

Variety·Joe Otterson·20 days ago
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Disney ‘s annual upfront presentation to advertisers in New York on Tuesday kicked off with some high-energy antics (and singing) courtesy of the viral sensations the Savannah Bananas. Not long after, it was revealed that the team’s Banana Bowl will stream live on Disney+ in October as part of a larger partnership with Disney . That includes standout player Jackson Olson joining “Dancing with the Stars.” Newly minted CEO Josh D’Amaro then took the stage after an introduction from “Devil Wears Prada 2” star Anne Hathaway. Popular on Variety “The thing is, you cannot acquire a hundred years of trust,” D’Amaro said. “You can’t put generations of belonging on a balance sheet. Disney is part of people’s lives in a way few brands have ever been.…

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