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Gramicci store in east London revolves around jumbo pair of stripy shorts

Dezeen·Jane Englefield·21 days ago
#YsyG7Sg6
#london#douglasfir#skyscrapers#clothing#jesmonite#dezeen
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Creative agency Steep Learning Group wanted to emulate "a giant doughnut outside a doughnut shop" when creating a playful 2.5-metre-tall sculpture of a pair of shorts to act as the mascot for clothing brand Gramicci's east London store. The painted sculpture anchors the split-level interior of American climbing brand Gramicci' s second London shop on Netil Lane, minutes from London Fields. Steep Learning Group has designed an oversized shorts sculpture for Grammici's latest London store Steep Learning Group modelled the jumbo blue-and-white striped shorts on a real pair of the brand's bouldering shorts, complete with the oversized webbing belt that is typical of the brand, established by climber Mike Graham in 1983. "It linked nicely to the world that shaped Gramicci in its formative years in 80s and 90s California," said agency co-founders Filip Tyden and Erik Hedman.…

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