Google's 1,302 GenAI Case Studies Are a Map, Not a Mandate Google just expanded its public catalogue of real-world generative AI deployments to 1,302 entries, featuring names like Accenture, Deloitte, BMW, Mercedes-Benz, Bayer, and dozens of Fortune 500 operators. On the surface this looks like validation that GenAI has crossed the chasm from experiment to infrastructure. The honest read is more complicated. What you are actually looking at is a curated list of vendor-friendly wins, most of them narrow, many of them still operating with significant human supervision underneath the marketing copy. The number itself tells you something useful. A year ago the same catalogue sat at around 100 production references. The growth is real, and the spread of use cases - internal copilots, document summarisation, customer service triage, code assistance, marketing content generation, supply chain forecasting - reflects where GenAI genuinely earns its keep. But the catalogue is also a sales artefact.…