Simple concept. This message isnt necessarilyly geared towards the user who needs a single board but more for those of us who use them in bulk. The price of memory has indeed gone up; but not like the prices of the boards has. Price gouging is in full affect and theres only one way to stop it. Boycott. Dont buy it. Suffer for a short period of time and make them lower the price they have no choice if we dont choose to pay for them. Take the power back.