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How the world’s biggest YouTuber served millions of users on Vercel
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How the world’s biggest YouTuber served millions of users on Vercel

Vercel News·Julian Benegas·3 days ago
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#vercel#mrbeast#game#traffic#article#video
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How do you build a site to support peak traffic, when peak traffic means a fanbase of over 100 million Youtube subscribers? In this guest post, Julian Benegas, Head of Development at basement.studio, walks us through balancing performance, entertainment, and keeping "the buying flow" as the star of the show for MrBeast's new storefront. It all started with a call from a media & TV company. Their merchandiser had big news to share—they were leading a new campaign for MrBeast, and our studio would be designing and developing the storefront where his immense fanbase would shop. Anyone would be scared when confronted with a challenge this big, but when you have a dream team like ours, you can put those fears to rest.”  Jose Rago, Founder & Partner at basement.studio With MrBeast's almost 200 million followers across social channels, we knew Vercel could handle traffic, but we had never handled as much as MrBeast would bring. However, keeping the site up alone wasn’t enough.…

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