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Brazilian milk brand tackles a 15,000% surge in autism misinformation
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Brazilian milk brand tackles a 15,000% surge in autism misinformation

www.trendwatching.com·Liesbeth den Toom·about 1 month ago
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By printing autism facts on 60 million Brazilian milk cartons a month, Piracanjuba is turning breakfast into a misinformation intervention. Piracanjuba, one of Brazil's best-known dairy brands, has transformed a pantry staple into a public information channel. Starting this month, around 60 million of the company's UHT milk cartons per month are rolling out with bold, plainspoken messages about autism printed on the front: "Autism is not a disease." "Every autistic person is unique." "Autistic people are born autistic." "The autism spectrum is broad and diverse." "Autistic children need support. So do their mothers." A QR code on each pack leads to more detailed resources. The initiative, called Além do Espectro (Beyond the Spectrum), was developed with the advocacy group Autistas Brasil, which consulted on every message. That matters, given how much low-quality information circulates on the topic.…

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