Despite what the headlines would have you believe, artificial intelligence (AI) isn’t new. The term and early technology date back to the 1950s , but generative AI (which emerged in the 2010s) is undeniably new terrain. With both leaving their mark on consumer search behavior , marketing strategies like generative engine optimization (GEO) are not just becoming popular but essential. But that doesn’t mean generative trauma ensues. Let’s unpack how your business and marketing team can navigate the changes, unknowns, and competition with generative AI SEO best practices. Table of Contents What is Generative Engine Optimization? Why generative engine optimization matters now Generative engine optimization best practices you can implement today Common generative engine optimization pitfalls to avoid Frequently asked questions about generative engine optimization best practices Generating Generative Success What is generative engine optimization?…