I help influencers like Khaby Lame tour China. I want them to build enduring fandoms — and sometimes feel like a nanny. Julie Zhu helps influencers like Khaby Lame travel through China. Courtesy of Julie Zhu/VCG/Getty Images. Julie Zhu sets up China tours for global influencers, allowing them to reach a massive new audience. During visits, Zhu and her team connect influencers with Chinese social apps and local brands. Zhu has helped coordinate trips for TikToker Khaby Lame and German fitness influencer Pamela Reif. This as-told-to essay is based on a conversation with Julie Zhu, a China market strategist for global creators based in Shenzhen. She has helped creators like Khaby Lame and Pamela Reif tour the country. It's been edited for length and clarity. In the pandemic, we had a serious lockdown in China. We were staying at home and trying to do exercises at home, and at that time, I found one influencer getting very trendy in China: Pamela Reif. She is a fitness influencer , and Chinese women love her.…